A new name signifies a fresh identity, crucial in retaining existing customers while attracting new ones—a reboot without losing the essence of the store's identity.
I embarked on a journey to create a bespoke typography that merges traditional artistry with contemporary design.The beauty of Omikuji lies in its simplicity and elegance.
The story was shared through a magazine distributed to customers and agencies, complemented by a complete rebranding evident in the website, loyalty cards, and gift vouchers.