05
Out.motion
Client
Client
Out.motion
Out.motion
Type
Type
Art Direction
Art Direction
,
,
Graphic Design
Graphic Design
Year
Year
2026
2026
About
About
out.motion is an outdoor running brand for trail and off-road runners. I developed the full visual identity, from logo and colour palette to typography, hang tags, print and social.
out.motion is an outdoor running brand for trail and off-road runners. I developed the full visual identity, from logo and colour palette to typography, hang tags, print and social.
Inspired by the trail
I wanted the identity to feel like the places out.motion runners go. The colours come straight from the trail, with earthy tones of sand and moss and a single royal blue that gives the brand its edge. Contour lines and torn shapes break through the type, as if the terrain itself has left its mark. Each collection got its own personality, with 001 essence as the foundation of the range, 002 venture for runs that go beyond the trail and 003 grid as the more technical line.
Inspired by the trail
I wanted the identity to feel like the places out.motion runners go. The colours come straight from the trail, with earthy tones of sand and moss and a single royal blue that gives the brand its edge. Contour lines and torn shapes break through the type, as if the terrain itself has left its mark. Each collection got its own personality, with 001 essence as the foundation of the range, 002 venture for runs that go beyond the trail and 003 grid as the more technical line.
The brand in use
The identity is designed to work wherever out.motion shows up. It’s bold enough to stand out and flexible enough to adapt, so the brand stays recognisable whether you see it up close or just catch a glimpse of it.
The brand in use
The identity is designed to work wherever out.motion shows up. It’s bold enough to stand out and flexible enough to adapt, so the brand stays recognisable whether you see it up close or just catch a glimpse of it.
“Your legs burn. Your lungs ache.
And still you keep going.”
Short lines for stories, written in the brand's voice. Honest about the effort, never about winning. Every step outside is a step beyond comfort.
“Your legs burn. Your lungs ache.
And still you keep going.”
Short lines for stories, written in the brand's voice. Honest about the effort, never about winning. Every step outside is a step beyond comfort.
Credits
Guus
Owner
Credits
Guus
Owner
Quote
We know the biggest wins aren’t timed or ranked. They’re felt. Not on the track, but in the elements. Where the terrain bites back and every step is a test of will, but the mind keeps going.
Noah Jenkins, CEO
