01 Souplesse Runners Boutique

Client

Souplesse Runners Boutique

Type

Art Direction

Graphic Design

Year

2026

About

Souplesse is a runners boutique where serious runners come for carefully selected gear, expert advice and a shared love for the sport. I developed the full visual identity, from logo and typography to packaging and merchandise.

The rhythm of running

The identity started with the feeling of being out on a run together. Souplesse is more than a store, as they regularly bring their community together for group runs where runners of all levels share the road. Every line in the identity echoes the cadence of those strides and the terrain they cover along the way. From the logo to the merchandise people wear on those runs, that rhythm ties everything together into a brand people are proud to be part of.

The rhythm of running

Contour Tool

To put this visual language in the team’s hands, I designed and built a custom browser tool. Upload any SVG, such as the logo, and it turns into terrain-line artwork in the brand style. Together with a manual I wrote, it lets Souplesse create rich brand assets themselves, from posters to social content.

Built for bigger screens. Try it on desktop for the best experience.

Try the tool ↗