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02
The Spirit of Amsterdam
The Spirit of Amsterdam


Client
Client
The Spirit of Amsterdam
The Spirit of Amsterdam
Type
Type
Art Direction
Art Direction
,
,
Graphic Design
Graphic Design
Year
Year
2024
2024
About
About
At the end of 2024, I created a range of print and social visuals for The Spirit Amsterdam, a 3-day festival blending music, art, and culture. I also contributed to the art direction, shaping the overall visual style and concept. A central visual element is a keyhole, symbolizing the invitation to discover the festival’s 25 unique spiritual spaces and 50+ immersive experiences. This case showcases some of the key visuals I designed.
At the end of 2024, I created a range of print and social visuals for The Spirit Amsterdam, a 3-day festival blending music, art, and culture. I also contributed to the art direction, shaping the overall visual style and concept. A central visual element is a keyhole, symbolizing the invitation to discover the festival’s 25 unique spiritual spaces and 50+ immersive experiences. This case showcases some of the key visuals I designed.














The Spirit of Amsterdam started in 2024 with a first edition that attracted 13,000 visitors, spread across 91 programs and 38 special locations in the city.
The Spirit
























































Credits
Stefan Beek
Founder and Managing Director
Robert Jan Glas
Founder and Creative Director
Credits
Stefan Beek
Founder and Managing Director
Robert Jan Glas
Founder and Creative Director
Quote
The Spirit of Amsterdam started in 2024 with a first edition that attracted 13,000 visitors, spread across 91 programs and 38 special locations in the city.
Noah Jenkins, CEO


