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02

The Spirit of Amsterdam

The Spirit of Amsterdam

Client

Client

The Spirit of Amsterdam

The Spirit of Amsterdam

Type

Type

Art Direction

Art Direction

,

,

Graphic Design

Graphic Design

Year

Year

2024

2024

About

About

At the end of 2024, I created a range of print and social visuals for The Spirit Amsterdam, a 3-day festival blending music, art, and culture. I also contributed to the art direction, shaping the overall visual style and concept. A central visual element is a keyhole, symbolizing the invitation to discover the festivals 25 unique spiritual spaces and 50+ immersive experiences. This case showcases some of the key visuals I designed.

At the end of 2024, I created a range of print and social visuals for The Spirit Amsterdam, a 3-day festival blending music, art, and culture. I also contributed to the art direction, shaping the overall visual style and concept. A central visual element is a keyhole, symbolizing the invitation to discover the festival’s 25 unique spiritual spaces and 50+ immersive experiences. This case showcases some of the key visuals I designed.

The Spirit of Amsterdam started in 2024 with a first edition that attracted 13,000 visitors, spread across 91 programs and 38 special locations in the city.

The Spirit

Credits

Stefan Beek

Founder and Managing Director

Robert Jan Glas

Founder and Creative Director

Credits

Stefan Beek

Founder and Managing Director

Robert Jan Glas

Founder and Creative Director

Quote

The Spirit of Amsterdam started in 2024 with a first edition that attracted 13,000 visitors, spread across 91 programs and 38 special locations in the city.

Noah Jenkins, CEO