02
The Spirit of Amsterdam
Client
Client
The Spirit of Amsterdam
The Spirit of Amsterdam
Type
Type
Art Direction
Art Direction
,
,
Graphic Design
Graphic Design
Year
Year
2025
2025
About
About
The Spirit Amsterdam is a festival where music, art and culture come together over three days. At the end of 2025, I created a range of print and social visuals and contributed to the art direction, helping shape the overall visual style and concept.
The Spirit Amsterdam is a festival where music, art and culture come together over three days. At the end of 2025, I created a range of print and social visuals and contributed to the art direction, helping shape the overall visual style and concept.
An invitation to look inside
The festival invites visitors to explore more than 25 spiritual spaces and over 50 immersive experiences, so I wanted the visuals to spark that same sense of curiosity. A keyhole became the central element, offering a glimpse of what lies behind the door and inviting people to step in and discover it for themselves. This idea runs through all the visuals, from posters to social content, and gives the festival a recognisable and slightly mysterious look.
An invitation to look inside
The festival invites visitors to explore more than 25 spiritual spaces and over 50 immersive experiences, so I wanted the visuals to spark that same sense of curiosity. A keyhole became the central element, offering a glimpse of what lies behind the door and inviting people to step in and discover it for themselves. This idea runs through all the visuals, from posters to social content, and gives the festival a recognisable and slightly mysterious look.
Credits
Stefan Beek
Founder and Managing Director
Robert Jan Glas
Founder and Creative Director
Credits
Stefan Beek
Founder and Managing Director
Robert Jan Glas
Founder and Creative Director
Quote
The Spirit of Amsterdam started in 2024 with a first edition that attracted 13,000 visitors, spread across 91 programs and 38 special locations in the city.
Noah Jenkins, CEO
