09 Blaudruck

Client

Blaudruck

Type

Brand Identity

Logo Design

Year

2026

About

Blaudruck is an Amsterdam PR agency that doesn’t play by the rules of traditional PR. They help brands get known, trusted and loved. Good communication is clear, bold and colourful, just like Blaudruck. So I built their identity as a system of six rules that keeps every message sharp and recognisable, whoever makes it.

Logo

Brand Identity

An identity that runs on rules. Six of them — so Blaudruck looks like Blaudruck, whoever designs the next thing.

Blaudruck is an ‘earned first’ agency: they help organisations build a real connection with their audience. Their promise — We make people love your brand — needed an identity that could carry it everywhere.

So instead of a single logo and a colour swatch, together we built a system. Logo, colour, typography, highlighting, crops and buttons each follow fixed rules.

Abri

Posters

The Logo

Black, grey or light — every background has its own logo colour. Contrast is never left to chance.

On the website the logo is applied inverted and scrolls along with the page. Only three logo/background combinations are allowed.

Background #0E0E0E
Logo #C8C8C8
Background #C8C8C8
Logo #8C8C8C
Background #F4F4F4
Logo #0E0E0E

Logo × background

3 combinations

Color

Mostly greys. Two loud accents.
Purple and red only as a 2.5% spice.

Seven brand colours make up the palette, but not every colour may carry a surface. Only black, light grey and mid grey work as backgrounds; blue and green are reserved for accents. Purple and red are used sparingly, only when they’re really needed.

#0E0E0E
14,14,14● Background

#F4F4F4
244,244,244● Background

#8C8C8C
140,140,140

#B2B2B2
178,178,178

#C8C8C8
200,200,200● Background

#3BEDFF
59,237,255

#E2FF66
226,255,102

#793DD8
121,61,2162.5%

#F41919
244,25,252.5%

Colour

Palette

Typography

Two voices. A wide, loud one for headlines. A light, quiet one for everything else.

Druk Wide Bold sets headlines and highlighted words. Inter Light carries body copy and quotes. Fixed sizes, line heights and spacing keep every layout consistent, and text colour always follows the background.

H1 – H2 · Druk Wide Bold

This is an H1

Font px 37 · Line height 36 · Letter spacing -7

Headline

Druk Wide Bold

Body & Quotes · Inter Light

With an ‘earned first’ approach we help organisations build a real connection with their audience.

Font px 19 · Line height 30 · Letter spacing -30

Body

Inter Light

AaAa

Background #0E0E0E
Text #C8C8C8
Background #F4F4F4
Text #0E0E0E
Background #F4F4F4
Text #8C8C8C
Background #B2B2B2
Text #0E0E0E

Text × background

Contrast

Highlights

The signature move. One word gets the box. Wide, bold, framed — and only one accent colour per line.

Highlighted words switch to Druk Wide Bold and get a border measured from their highest to lowest point, with equal margins all round. The words in between stay in Inter Light. Each quote uses either blue or green, never both.

Highlighting

Live demo